Cover of the song “Tamid Ohev Oti” by Sasson Shaulov on YouTube Photo: YOUTUBE
“Tamid Ohev Oti” (“Always Loves Me”) by pop singer Sasson Shaulov has become more than just a song. It is a cultural phenomenon that has united Israelis regardless of their political, social or religious preferences, The Jerusalem Post writes.
In 2024, after a year of war and many challenges, this song brought hope and an inspiring rhythm. It is now topping the charts of all the leading radio stations such as Galei Tzahal and Reshet Gimmel, has garnered millions of views on YouTube, and is played at weddings, celebrations, and even in The Patriots programme on Channel 14.
Combining genres and deep spirituality
“Tamid Ohev Oti” is a synthesis of Mizrahi music, Hasidic motifs and Mediterranean influences that has become the epitome of modern Israeli sound. The lyrics of the song are inspired by the teachings of Rabbi Shalom Arush, and its refrain is reminiscent of the traditional Na-Nah-Nah-Nahma-Nahman music that can often be heard from Hasidim on the streets of Jerusalem.
“The Lord loves me, and everything will be fine, even better” – these lines have become a symbol of joy, faith and overcoming difficulties.
A song that resonates with everyone
Shaulov’s version, released in September, has become a real hit. Its life-affirming message and rhythm make you want to get up on your feet and sing along: “Even better, even better!” The song promises absolute happiness: “There will be prosperity, wealth, weddings for the unmarried and good health.”
For many Israelis, exhausted by war and tension, this song has become a kind of therapy – a reminder that there is always room for hope.
Criticism and the cultural shift
However, the song has also been criticised for being “saccharine” and an escape from reality. Some believe that it romanticises the current situation in society, presenting life as a carefree holiday.
According to musicologist David Peretz, this song appeared at a time when cultural norms in Israel were changing. “Music that could be called ‘religious pop’ became part of the mainstream. God, in fact, has become a pop star,” Peretz notes.
In his opinion, the song’s success is due to the fact that it resonates with new demographic realities. “Even those who sing it today are not necessarily believers, but that doesn’t stop them from finding pleasure in it,” he adds.
A symbol of faith or escape?
“Tamid Ohev Oti” is more than a melody. It symbolises the opportunity to look at the world through a positive lens, even if it is just an escape from reality. In times of difficulty, it reminds us that life can be better – if not now, then in the future.
For some it is an illusion, for others it is a strength of spirit. But one thing is certain: this song has become part of Israel’s cultural DNA, representing hope and unity in times of need.
