Photo:Getty images
American automaker Tesla experienced a significant drop in sales in key European markets in April 2024, according to updated statistics. In particular, in Germany, one of the largest car markets in Europe, sales of Tesla cars decreased by 32% compared to the same period last year, Reuters reports.
In France, the figure fell by 12%, and in Spain – by more than 25%, which confirms the pan-European trend of weakening demand for Tesla electric vehicles.
Analysts attribute this dynamic to several factors: increased competition from Chinese brands, market saturation, reduced government subsidies, and uncertainty about the manufacturer’s pricing policy. In addition, experts note that consumers are increasingly looking at the price-functionality ratio, and Tesla is losing its cost advantage despite its technological prowess.
The drop in European sales also comes amid a decline in the company’s global shipments in the first quarter of 2024, which has already caused investor concern and affected share prices.
Tesla does not comment on specific figures for individual markets, but recent financial reports indicate a general slowdown in growth, which calls into question the company’s leadership in the electric vehicle segment
