Donald Trump and Kamala Harris.Photo: CNN
The 2024 presidential campaign was the most expensive in the history of the United States, with a record spending of $3.5 billion. This was the result of an intense struggle between Vice President Kamala Harris and former President Donald Trump, who invested huge amounts of money in their campaigns. This was reported by TimeUkraineIsrael with reference to the Financial Times.
Kamala Harris and Donald Trump: impressive campaign spending
According to financial reports, the Harris campaign was able to raise more than $2.3 billion and spent $1.9 billion. For their part, Trump’s groups and the Republican National Committee raised just over $1.8 billion and spent about $1.6 billion.
Media advertising and influence on voters: how the funds were used
Most of the money was spent on media advertising and campaigns aimed at reaching as many voters as possible in key states. According to AdImpact, almost half of all spending was on advertising, including television, online and other media. Particularly large sums were spent on campaigns in seven crucial states that are likely to determine the outcome of the election.
Key states: the battle for votes
These swing states have become a major focus for both candidates. According to AdImpact, more than $1.5 billion was spent on media advertising in seven key states, including Pennsylvania. More than $400 million was spent in this state, where 19 electoral votes are at stake.
Records and new standards
These figures once again confirm that the current US presidential election is becoming a global affair, requiring huge financial investments. At the same time, however, there is a growing interest in how large sums of money spent on election campaigns affect the country’s political landscape.
This spending for the 2024 elections not only highlights the importance of media advertising and marketing in modern political campaigns, but also poses new challenges for politicians and voters, including the impact of money on the democratic process.
